Financial Projections - RoleFerry Investment

Revenue Projections (3-Year)

Metric	2026 (Pilot Year)	2027	2028
Total Revenue	$500K	$4.0M	$12.0M
Agency Subscriptions	$350K	$3.0M	$9.0M
Individual & Coach Tiers	$100K	$800K	$2.5M
Job Seeker Tier	$50K	$200K	$500K
Gross Margin	30%	40%	55%

Customer Metrics (3-Year)

Metric	2026	2027	2028
Total Customers	250	1,500	5,000
Agency/Team Customers	50	300	1,000
Individual/Coach Customers	200	1,200	4,000
Customer Acquisition Cost	$1,800	$1,400	$1,100

Key Assumptions

Metric	2026	2027	2028
ARPA (Agency)	$1,500	$1,800	$2,000
ARPA (Individual/Coach)	$150	$180	$200
Sales Cycle (Agency)	60 days	45 days	30 days
Win Rate (Agency)	15%	20%	25%
Churn Rate (Agency)	5%	4%	3%
Gross Margin Drivers	Low infrastructure costs, efficient AI processing, high automation.

                Growth Drivers
                2026: Product-market fit validation with pilot customers in SC & TX. Focus on user feedback and iteration.
2027: U.S. market penetration, expansion of sales & marketing, launch of initial CRM integrations.
2028: Scale enterprise sales, achieve brand recognition in the U.S. recruiting tech space.

            

Scenarios & Unit Economics

                Revenue Scenarios (2028)
                Base Case: $12M (Current Projection)
Stretch Case: $18M (Aggressive market penetration, faster sales cycle)
Conservative Case: $8M (Slower adoption, higher churn)

            

                CAC:LTV (Agency Customer)
                Customer Acquisition Cost (CAC): $1,100 (2028)
Average Monthly Revenue Per User (ARPU): $2,000 (2028)
Average Customer Lifespan: 36 months
Lifetime Value (LTV): $72,000
CAC:LTV Ratio: 1:65 (Strong unit economics)

            

Use of Funds

Category	Amount	Percentage	Description
Product Development	$800K	40%	AI model training, feature development, platform scaling
Sales & Marketing	$600K	30%	Sales team, marketing campaigns, customer acquisition
Team Expansion	$400K	20%	Engineering, sales, and operations hires
Operations	$200K	10%	Infrastructure, legal, administrative costs

Exit Strategy

Capital Efficiency & Milestones for Next Round

Our focus is on achieving strong capital efficiency and hitting key milestones to position RoleFerry for a successful Series A round in late 2028/early 2029. Milestones include:

Achieve $1M ARR by Q4 2027.
Expand agency customer base to 500+ by Q2 2028.
Launch CRM integrations and advanced analytics by Q3 2028.