RoleFerry Launch Checklist

Make handoff foolproof

Assets Included

📁 Marketing Pack Files

  • 01_Positioning_OnePager.html
  • 02_Messaging_House.html
  • 03_Screenshot_Label_Pack.html
  • 04_60s_Read_Aloud_Script.html
  • 05_Brand_Voice_and_Tone.html
  • 06_Fast_FAQ_for_Agencies.html
  • 07_Launch_Checklist.html
  • assets/product_flow_mermaid.md

Screenshot Filenames + Alt Text

📸 Screenshot Assets

  • 01_signals_engine.png - "RoleFerry Signals Engine screen showing list of funding news and expansion announcements"
  • 02_job_descriptions_left_panel.png - "RoleFerry Job Descriptions screen with a left-hand column displaying a list of saved job descriptions"
  • 03_find_contacts_left_panel.png - "RoleFerry Find Contacts screen with a left-hand column displaying a list of saved contacts by company"
  • 04_offer_creation_left_panel.png - "RoleFerry Offer Creation screen with a left-hand column displaying a library of saved offers and insertable snippets"
  • 05_compose_screen.png - "RoleFerry Compose screen showing a three-column layout: lead list, fully rendered email, and available variables/pre-flight checks"
  • 06_offer_creation.png - "RoleFerry offer creation screen showing tone presets and editable message templates"
  • 07_preflight_check.png - "RoleFerry pre-flight check screen showing green checkmarks for deliverability and email quality"
  • 06_job_tracker_kanban.png - "RoleFerry Job Tracker screen showing a Kanban board with columns: Saved, Applied, Phone Screen, Interviewing, Negotiating, Offer, Rejected"

UTM Governance

Campaign Tracking Examples

  • LinkedIn Post: `?utm_source=linkedin&utm_medium=social_post&utm_campaign=q1_pilot_launch&utm_content=case_study_video`
  • Google Ads: `?utm_source=google&utm_medium=cpc&utm_campaign=q1_brand_search&utm_term=roleferry_ai`
  • Email Newsletter: `?utm_source=newsletter&utm_medium=email&utm_campaign=march_2026_features`

Claims & Substantiation Checklist

✅ Verify All Metrics Before Publishing

  • Reply rates: Must be based on pilot data with a clear sample size (e.g., "12% reply rate from a pilot of 50 agencies").
  • Time savings: Must be backed by internal studies or credible industry benchmarks.
  • Intros delivered: Must be confirmed with actual data from the platform.
  • Market size/growth: Must reference specific, credible U.S. sources from the last 12 months.
  • AI/LLM claims: Must be truthful and avoid exaggeration. Clearly state what is AI-powered and what is not.

Final Review Checklist

✅ Pre-Launch Review

  • Audience tone is appropriate (Agency BD vs. Job Seeker).
  • Mobile screenshots are captured for key views.
  • All links work and point to the correct pages.
  • Screenshots are high quality and consistent.
  • Alt text is descriptive and accessible.
  • UTM parameters are properly formatted.
  • Legal disclaimers are included.
  • Mobile responsiveness tested.
  • Cross-browser compatibility verified.

Required Disclosures/Footers

Legal Requirements

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