Shipped-to-Paid Field Guide

Commercial Frontier Report

A short diagnosis for a shipped (or nearly shipped) product with weak or uncertain revenue. The report names the first break on the path to payment, separates what you have seen from what you believe, and hands you the next test.

This is the interactive path. The worksheets stay available if you would rather write by hand. You do not need to buy the book.

Companion to Great App. Bad Business. by Oliver A. Ellison · ISBN 9798171849252

You
The product
Last 30 days

Counts you can check. Zero is a real answer.

Where the path breaks

Answer in order. Observed means behavior you could show someone else. Unknown is first-class. Later “observed” stays locked until the earlier step has evidence.

1. Can you identify plausible buyers?

People you can name or describe by observable conditions, who own the consequence.

2. Do those buyers reply when you reach them?

Replies, not opens.

3. Will they undertake a real evaluation?

Against a real case, with their own data or workflow.

4. Do they experience meaningful value?

The promised outcome occurred, in their terms.

5. Will they pay under real terms?

The standard offer at the standard price, not a favor.

6. After paying, do they stay?

Activation, continued use, renewal.

Paid problem and price
Stories and the move you were about to make
Back to worksheets

Drafts stay in this browser. The report is yours to view and save. A short contact note (email, phone, product, frontier, next-test line) may be sent to Reliable AI Network. The full diary is not.