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Great App. Bad Business.

Why Good Products Stay Unpaid and How App Builders Fix the Commercial Side

Oliver A. Ellison · First edition · ISBN 9798171849252

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Contents

  1. Cover and contents
  2. Copyright
  3. Introduction: You Built Something Real. Now What?
  4. Part I: The Product Isn't the Business
  5. Chapter 1: Great App. Bad Business.
  6. Chapter 2: Shipping Is the Starting Line
  7. Chapter 3: Users Aren't Customers
  8. Chapter 4: One More Feature Won't Save You
  9. Chapter 5: Find Where the Money Is Breaking
  10. Part II: Who May Actually Pay?
  11. Chapter 6: Persona Is Not Demand
  12. Chapter 7: The Paid Problem Test
  13. Chapter 8: “I’d Use This” Is Not Demand
  14. Chapter 9: The Best Buyer You Can't Reach Is a Bad First Buyer
  15. Chapter 10: The Market Gets a Vote
  16. Part III: Make the App Buyable
  17. Chapter 11: Your App Is Not the Offer
  18. Chapter 12: The Smallest Thing Worth Paying For
  19. Chapter 13: Your Price Is a Hypothesis
  20. Chapter 14: Create the Purchase Moment
  21. Chapter 15: Trust Is Its Own Problem
  22. Chapter 16: The Skeptical Buyer Test
  23. Part IV: Get to the First Customer
  24. Chapter 17: Distribution Is Not Posting
  25. Chapter 18: Follow the Trust Path
  26. Chapter 19: The Next Conversation Worth Your Hour
  27. Chapter 20: Your First Customer Path
  28. Part V: Let Buyers Teach You the Business
  29. Chapter 21: An Objection Is Data
  30. Chapter 22: Why Did This Person Pay?
  31. Chapter 23: Paid But Doesn't Stay
  32. Chapter 24: From One Customer to a Business
  33. Conclusion: From Shipped to Paid
  34. Put This to Work
  35. Practical Tools
  36. Appendix A: Commercial Failure Diagnostic
  37. Appendix B: Paid Problem Test
  38. Appendix C: Build Permission Checklist
  39. Appendix D: Commitment Evidence Ladder
  40. Appendix E: Buyer Stress Test
  41. Appendix F: First Customer Path Worksheet
  42. Appendix G: Payer Delta Interview and Comparison
  43. Appendix H: The Ten Conversations Worth Having
  44. Appendix I: 30-Day Shipped-to-Paid Plan
  45. Notes & Sources
  46. About the Author